Lubbock, TX - April 13, 2026 - The Lubbock Association of Realtors (LAR) has announced a strategic partnership with Gitcha, a buy-side real estate technology provider, to integrate The Buyer Listing Service platform into LAR's Multiple Listing Service (MLS) agent experience. The technology will be enabled for all of LAR's members.
The Buyer Listing Service (BLS), a workflow integration for the MLS, advances a new standardized protocol for buyer representation, agent cooperation, and market transparency. It enables agents to convert active buyer needs into structured, shareable "Want-Listings" - creating a new category of listings comparable to traditional for-sale inventory.
A Timely Innovation for Texas Real Estate
"Lubbock's leadership team saw the vision from the beginning and knew taking their buyer agents beyond standard saved search technologies would be a timely and transformative innovation for the members of their Association. We believe Texas's statewide real estate market is in need of buyer-based technology, and much like their '25 college football team, Lubbock is at the center of leading the charge."
Dan Cooper, CEO of Gitcha
Developed exclusively for Multiple Listing Services and their users, the BLS helps MLSs adapt to recent industry shifts by formalizing the buyer agent's participation in their sanctioned environment. The platform provides a protocol for buyer agents to take key specifications, factors, and terms of their buyer's search - details often exchanged in conversations and various private networks - and turn them into transparent, compliant listings.
The result is a system that not only provides buyer agency a needed process of proactive representation, but also helps selling agents lead their clients with clear insights of active, unserved demand.
Building Stronger Connections Among Agents
"Agents have long shared buyer needs in private Facebook groups and informal networks, often leading to fragmented cooperation and the rise of exclusive private listing networks that undermine market transparency. By integrating Gitcha's BLS into our MLS, we're building stronger, direct connections among all of our agent members in a structured environment, empowering them to match buyers and sellers more efficiently while setting a standard for inclusive, data-driven practices."
Cade Fowler, Executive Officer of the Lubbock Association of REALTORS
The platform creates a collaborative, fully reciprocal real estate marketplace while capturing valuable real-time data and unlocking buyer intent insights at the same time.
Reinforcing the Cooperative Foundation of the MLS
"In a market where some strategies rely on exclusivity, the BLS reinforces the cooperative foundation of the MLS. It gives stakeholders - from agents to builders and planners - a clearer view of true market demand, not just historical sales data. LAR is excited to be able to provide this crucial information to their agents."
Dan Cooper, CEO of Gitcha
About the Lubbock Association of REALTORS
Founded in 1926, the Lubbock Association of REALTORS is a non-profit trade association serving more than 1,700 REALTOR members and affiliated businesses in Lubbock, TX and neighboring communities. LAR is a member of Texas REALTORS and the National Association of REALTORS, whose mission is to serve the REALTOR profession, protect private property rights, and promote the professional marketing of real estate.
About The Buyer Listing Service
The Buyer Listing Service is an industry-first tool that enables agents to proactively share their clients' specific needs with each other - transparency that assists in driving suitable inventory to the market and allows the MLS to cross-pollinate buyer demand and available supply in their active environment. The result is a new listing segment for the MLS that helps their agent community deliver optimized outcomes to their customers.
The Buyer Listing Service works in concert with the first-of-its-kind public platform Gitcha, a public display portal where licensed agents' Want-Listings are displayed, creating a transparent, searchable, and shareable demand marketplace for buyers' specific criteria.
Media Contact: Bill Hang Head of Business Development, Gitcha bill@gitcha.com