Our Story
Buyer demand deserved better than a Facebook post.
Every day, thousands of buyer’s agents describe what their clients need in group chats, roundtable emails, and private Facebook groups. It works. But it’s invisible to the rest of the market. We started Gitcha to change that.
The MLS gave every for-sale property a structured, searchable, matchable presence. Buyer demand got nothing. No fields. No standard. No visibility.
The RESO Data Dictionary, the industry standard that powers every MLS, has thousands of fields for property data. It has zero for buyer demand. Not because demand doesn’t matter, but because no one had built the infrastructure to capture it.
Gitcha came first.
Gitcha launched as a consumer platform with a simple premise: give property owners a way to see who’s looking for properties like theirs. Agents post Want-Listings on behalf of their buyer clients: structured descriptions of what the buyer needs, published to a network where interested parties can respond.
It worked. Agents started using Want-Listings to broadcast buyer demand in a way that Facebook groups and email blasts never could: structured, searchable, and always visible. But the agents kept asking the same question:
“Why isn’t this inside the MLS?”
So we built it for the MLS.
The Buyer Listing Service® is the MLS integration of that same idea: buyer demand as a structured, standardized listing type. Not a consumer app. Not a third-party add-on. A native protocol that lives inside the MLS environment agents already use every day.
A Want-Listing on The Buyer Listing Service® has the same depth as a for-sale listing: location preferences, property criteria, budget, financing, timeline, and buyer agreement status, all structured and matchable. When a Want-Listing is published, it’s automatically scored against active and coming-soon MLS inventory. Listing agents see demand data for their properties in real time.
For buyer’s agents, it means their clients finally get real exposure. Not a saved search sitting in a portal. Not a message lost in a group thread. A published listing that the entire network can see, search, and match against.
How they work together.
The Buyer Listing Service® and Gitcha are two products built on the same foundation. BLS is the agent-facing protocol that lives inside the MLS. Gitcha is the broader platform that extends demand data to a wider audience. Agents control the connection between them.
Agent
Posts a Want-Listing
BLS (MLS)
Matches & demand data
Syndication
Optional, agent-controlled
Gitcha
Broader exposure
Syndication is always optional. An agent can keep a Want-Listing within the MLS network, or choose to extend its reach through Gitcha. Either way, the agent controls the exposure. The goal isn’t to replace the MLS. It’s to give buyer demand the same infrastructure that for-sale listings have had for decades.
A stronger MLS is one where both sides of the transaction have equal infrastructure.
For-sale listings transformed real estate cooperation. Want-Listings do the same for demand. More transparency. More opportunity. A network where every agent, buyer’s side and listing side alike, has the data they need to serve their clients.