The Buyer Listing Service®

A new way to list inside the MLS. Instead of listing supply (a property for sale), agents list demand (what their buyer client is actually looking for). Every Want-Listing is structured, searchable, and visible to other LAR members in real time. Think of it as a second listing type that lives alongside the MLS you already use.

A structured snapshot of what your buyer wants - location, price range, must-haves, timeline, financing - formatted the same way every for-sale listing in the MLS is. AI helps you build it from a normal conversation with your client in about 90 seconds. Once posted, every other LAR member can see it and check whether their inventory or their seller clients' inventory is a match.

Two key differences - timing and direction. Timing: reverse prospecting only tells you who has been looking at your listing after you've listed it. A Want-Listing tells you what buyers want before any property exists for them - so sellers see real demand before deciding what to list, which brings more inventory to market. Direction: with reverse prospecting, buyers tell the representative of one specific listing what they want. With a Want-Listing, buyers tell the whole market, and the market satisfies the demand. It turns "buyers I think might be interested" into "buyers who told me exactly what they want."

Two directions, same engine. The most powerful is seller-side: load any property - your active listings, coming-soon, or one you're thinking about listing - and BLS shows you every active Want-Listing that matches, ranked by how close. Your active and coming-soon LAR MLS listings auto-load so you don't re-enter anything; manual entry lets you check demand for any property you're considering. The other direction is buyer-side: post a Want-Listing for your buyer and you see every matching active and coming-soon listing in the LAR MLS. Both directions score on location, price, property type, must-haves, and AI-extracted preferences from photos and listing language. Matches are tiered (strong / good / nice-to-know) so you prioritize at a glance.

Two things. First, it converts your buyer conversation into a structured Want-Listing - you can edit anything it gets wrong. Second, it reads listing photos and descriptions for subjective preferences ("open floor plan", "modern kitchen", "private backyard") so matches surface even when the listing's structured fields don't exactly line up with your buyer's must-haves.

Three things, in order. First, BLS scores it against every active and coming-soon LAR listing immediately and shows you the matches. Second, when new listings hit the MLS, you get notified if they match. Third, other LAR members with a fitting seller can send you a cooperative introduction through the MLS.

No - the opposite. Pocket listing networks live outside the MLS and run counter to NAR's Clear Cooperation Policy. BLS lives inside the LAR MLS and is built around that policy: every Want-Listing flows through LAR, every introduction is cooperative, every interaction is logged. It's not a workaround. It's a missing piece.

Yes. BLS is designed around Clear Cooperation Policy and adds Fair Housing protections by default. The structured Want-Listing format prevents many of the protected-class issues that show up in free-text demand posts in Facebook groups, email threads, and brokerage backchannels.

Only the structured fields you publish - their needs, not their identity. Buyer name, contact information, and personal details stay in your private workspace. When a mutual match surfaces, you control whether to send or accept an introduction.

BLS is free for every LAR member - included as a benefit of your MLS membership, no separate subscription. There are two optional add-ons: you can syndicate your Want-Listings to Gitcha (our public-facing consumer platform) for exposure beyond the LAR network, and you can upgrade on Gitcha for additional marketing features. Both are entirely optional; the core BLS experience inside LAR stays free for members.

No. BLS sits alongside the LAR MLS. You keep doing what you do today, and BLS adds buy-side visibility you do not have access to right now. There's no migration, no separate login (member SSO at launch), and no required adoption of any specific tool. Use it as much or as little as fits your business.

Yes. At launch, every LAR member gets in-app guides covering the parts of the job BLS plugs into - listing appointments, buyer client work, cooperative introductions, and real-time alerts. Plus live training sessions hosted by LAR.

June 2026, for active LAR members. Exact go-live date and onboarding details will be shared with the membership in the weeks before launch.