The Buyer Listing Service®

A new way to list buyer demand. Instead of listing supply (a property for sale), agents list demand (what their buyer client is actually looking for). Every Want-Listing is structured, searchable, and visible to other Mainstreet members in real time. Think of it as a second listing type that lives alongside the for-sale listings you already work with.

A structured snapshot of what your buyer wants - location, price range, must-haves, timeline, financing - structured the way a for-sale listing is. AI helps you build it from a normal conversation with your client in about 90 seconds. Once posted, every other Mainstreet member can see it and check whether their inventory or their seller clients' inventory is a match.

Two key differences - timing and direction. Timing: reverse prospecting only tells you who has been looking at your listing after you've listed it. A Want-Listing tells you what buyers want before any property exists for them - so sellers see real demand before deciding what to list, which brings more inventory to market. Direction: with reverse prospecting, buyers tell the representative of one specific listing what they want. With a Want-Listing, buyers tell the whole market, and the market satisfies the demand. It turns "buyers I think might be interested" into "buyers who told me exactly what they want."

Two directions, same engine. The most powerful is seller-side: load any property - your active listings, coming-soon, or one you're thinking about listing - and BLS shows you every active Want-Listing that matches, ranked by how close. The other direction is buyer-side: post a Want-Listing for your buyer and see the properties that fit, with other members able to answer with inventory they know about. Both directions score on location, price, property type, must-haves, and AI-extracted preferences from photos and listing language. Matches are tiered (strong / good / nice-to-know) so you prioritize at a glance.

Two things. First, it converts your buyer conversation into a structured Want-Listing - you can edit anything it gets wrong. Second, it reads listing photos and descriptions for subjective preferences ("open floor plan", "modern kitchen", "private backyard") so matches surface even when the listing's structured fields don't exactly line up with your buyer's must-haves.

Three things, in order. First, it goes out to the whole Mainstreet network the moment you publish. Second, BLS scores it and shows you the matches it finds, and keeps notifying you as new ones surface. Third, other members with a fitting seller can send you a cooperative introduction.

No - the opposite. Pocket listing networks hide supply and run counter to NAR's Clear Cooperation Policy. BLS publishes demand, openly, inside a sanctioned and cooperative environment: every Want-Listing is visible to the network, every introduction is cooperative, every interaction is logged. It's not a workaround. It's a missing piece.

Yes. BLS is designed around Clear Cooperation Policy and adds Fair Housing protections by default. The structured Want-Listing format prevents many of the protected-class issues that show up in free-text demand posts in Facebook groups, email threads, and brokerage backchannels.

Only the structured fields you publish - their needs, not their identity. Buyer name, contact information, and personal details stay in your private workspace. When a mutual match surfaces, you control whether to send or accept an introduction.

Mainstreet will share member access details ahead of launch. Separately, you can choose to syndicate your Want-Listings to Gitcha, the public platform where licensed agents' Want-Listings appear as a searchable demand marketplace, for exposure beyond the Mainstreet network. Syndication is entirely optional.

No. BLS sits alongside the tools you already use. You keep doing what you do today, and BLS adds buy-side visibility you do not have access to right now. It's integrated with the MyMainstreet member dashboard, powered by Membio, so there's no migration and no required adoption of any specific tool. Use it as much or as little as fits your business.

Yes. At launch, every Mainstreet member gets in-app guides covering the parts of the job BLS plugs into - listing appointments, buyer client work, cooperative introductions, and real-time alerts.

Mainstreet and Gitcha announced the partnership on September 22, 2026. It's for Mainstreet's 18,000+ members across DuPage, Lake, and Western and Southern Suburban Cook County. Go-live timing and onboarding details will be shared with the membership through MyMainstreet.