Glossary

A short reference for the terms you'll see across the BLS product, support docs, and partner materials.

Want-Listing#

A structured buyer ask published into BLS by an agent on behalf of their client. Mirrors a traditional MLS listing in shape - location, criteria, budget, agent contact - but represents demand instead of supply. Only agents can post Want-Listings.

Match#

A scored pairing between a Want-Listing and a property in MLS inventory. Scores run 0-100. The score is calculated in real time and updates when either side changes.

Match score components#

• Must-haves - location, price, beds, baths, square footage. Carry the most weight; a miss here drags the whole score down.
• Secondary criteria - financing fit, purchase type, year built, lot size, garage spaces. Smaller but meaningful signal.
• Nice-to-haves - the buyer's soft preferences. Bonus signal on top of must-haves.

Perfect Fit#

A high-scoring match that BLS surfaces separately in the dashboard so agents can prioritize the closest matches. Counted in the Perfect Fit Matches column on the My Want-Listings dashboard.

Any (in form fields)#

A selector option in the Want-Listing form for any non-required field. Awards full credit in matching - the system treats it as "no preference" rather than penalizing for missing data.

Intro#

A structured, compliant first contact between two agents. Sent from a match on a Want-Listing detail page. Subject to Clear Cooperation, Fair Housing, and content-filter rules. Logged and timestamped.

Clear Cooperation Policy (CCP)#

The MLS rule that requires listings to be promoted through the MLS within one business day of any public marketing. BLS enforces CCP inside the platform - all intros happen on-platform, off-MLS side conversations are blocked, and listings remain MLS-visible regardless of intro activity.

Syndication#

The publishing scope of a Want-Listing. Two settings:

• Visible to MLS Subscribers - the Want-Listing appears in the BLS Feed for every agent in your MLS. On by default.
• Syndicate to the public via Gitcha - opt-in. The Want-Listing is broadcast to Gitcha's consumer network, where property owners who match can introduce themselves directly.

Inventory (in BLS)#

A property tracked in the My Inventory dashboard. Can be a Prospect (pre-list, private) or an Active Listing (on the MLS). Both states participate in matching.

Prospect#

A piece of inventory that hasn't been listed on the MLS yet. Lets a selling agent gauge buyer demand privately before recommending a price or going live.

Buyer Demand#

The aggregate count of active Want-Listings matching a given property or market. Updated in real time as Want-Listings are posted, matches expire, or pricing shifts.

Demand Report#

A downloadable snapshot of buyer demand for a specific property. Includes the matching Want-Listing count, score distribution, price distribution, and financing mix. Built for listing appointments.

Feed#

The default dashboard for a BLS agent. Two tabs:

• Buyers - other agents' Want-Listings, the inbound demand stream
• Match - your inventory matched against that demand

Buyer Agreement Form Signed#

A flag on a Want-Listing indicating the buyer has signed a representation agreement with you. Selling agents weight matches from agreement-signed buyers higher.

Federal Fair Housing Act compliance#

A required acknowledgement on every Want-Listing description before publishing. Descriptions must focus on property features, not buyer demographics or protected classes.

BLS#

The Buyer Listing Service®. A protocol-level layer on top of the MLS that adds structured buyer demand as a first-class listing type.

Gitcha#

The consumer-facing network BLS Want-Listings can syndicate to. Property owners on Gitcha can match against published Want-Listings and introduce themselves directly to the buyer's agent.