Bullhead City, AZ - June 2, 2026 - Gitcha and Momentum MLS today announced a strategic partnership that integrates Gitcha's groundbreaking Buyer Listing Service® directly into Momentum's agent experience. This collaboration represents a significant advancement in evolving the Multiple Listing Service into a dual-sided marketplace that serves both buyers and sellers more effectively.
The integration builds on Momentum's ongoing commitment to innovation and member success. By featuring verified buyer demand alongside active listings, the platform strengthens buyer representation, improves listing transparency, and fosters greater cooperation among members - ultimately driving more informed conversations and successful transactions.
Championing Both Sides of the Transaction
"Momentum MLS remains dedicated to delivering real differentiation for our agents. In an industry where buyer support is increasingly under pressure, we believe it's more important than ever to champion both sides of the transaction. The Buyer Listing Service gives our members powerful new tools to amplify buyer voices and actively shape a healthier, more balanced market."
Kim Everett, CEO of Momentum MLS
The integration gives Momentum members real-time visibility into active buyer demand, including desired property features, preferred locations, budget ranges, and financing timelines. By centralizing this information within the MLS, the platform creates a more reciprocal marketplace and uncovers emerging opportunities that might otherwise remain hidden.
Strengthening Buyer Choice
"Agents don't need more features - they need solutions that solidify their role and bolster their service. At a time when seller choice is loudly prioritized, Momentum MLS recognized the opportunity to strengthen buyer choice by letting serious buyers broadcast what they need, allowing the full market to respond and serve them."
Dan Cooper, CEO of Gitcha
The Buyer Listing Service enables agents to convert active buyer needs into structured, shareable Want-Listings - creating a new category of listings comparable to traditional for-sale inventory. The additional demand data helps agents serve clients while giving affiliates, investors, builders, and community leaders a clearer view of true market demand, not just historical sales data.
About Momentum MLS
Momentum MLS, formerly the Western Arizona REALTOR® Data Exchange (WARDEX), is a regional multiple listing service serving real estate professionals across western Arizona and the surrounding tri-state region from its base in Bullhead City, Arizona. Momentum MLS provides the technology, data, and listing infrastructure its members rely on to serve clients, with an ongoing focus on innovation and member success.
About Gitcha
Gitcha is a demand-based real estate platform with products designed to give buyer agents visibility similar to that of listing agents. Its Buyer Listing Service® allows agents to enter buyer needs within an MLS-licensed environment and connect with other agents who may have access to matching properties. Agents can also syndicate buyer criteria for display on Gitcha's public platform, where the demand information can be searched and shared.
About The Buyer Listing Service
The Buyer Listing Service is an industry-first tool that enables agents to proactively share their clients' specific needs with each other - transparency that assists in driving suitable inventory to the market and allows the MLS to cross-pollinate buyer demand and available supply in their active environment. The result is a new listing segment for the MLS that helps their agent community deliver optimized outcomes to their customers.
The Buyer Listing Service works in concert with the first-of-its-kind public platform Gitcha, a public display portal where licensed agents' Want-Listings are displayed, creating a transparent, searchable, and shareable demand marketplace for buyers' specific criteria.
Media Contact:
Bill Hang Head of Business Development, Gitcha bill@gitcha.com