The Buyer Listing Service®

BLS is Gitcha's buyer demand platform for MLSs and real estate associations. The Broker Listing Cooperative® (BLC®) offers BLS to its authorized subscribers. Agents share structured Want-Listings within the private BLC network. Public Gitcha syndication is optional.

A structured snapshot of what your buyer wants - location, price range, must-haves, timeline, financing - formatted the same way every for-sale listing in the BLC is. AI helps you build it from a normal conversation with your client in about 90 seconds. Once posted, every other BLC subscriber can see it and check whether their inventory or their seller clients' inventory is a match.

Two key differences - timing and direction. Timing: reverse prospecting only tells you who has been looking at your listing after you've listed it. A Want-Listing tells you what buyers want before any property exists for them - so sellers see real demand before deciding what to list, which brings more inventory to market. Direction: with reverse prospecting, buyers tell the representative of one specific listing what they want. With a Want-Listing, buyers tell the whole market, and the market satisfies the demand. It turns "buyers I think might be interested" into "buyers who told me exactly what they want."

Two directions, same engine. The most powerful is seller-side: load any property - your active listings, coming-soon, or one you're thinking about listing - and BLS shows you every active Want-Listing that matches, ranked by how close. Your active and coming-soon BLC listings auto-load so you don't re-enter anything; manual entry lets you check demand for any property you're considering. The other direction is buyer-side: post a Want-Listing for your buyer and you see every matching active and coming-soon listing in the BLC. Both directions score on location, price, property type, must-haves, and AI-extracted preferences from photos and listing language. Matches are tiered (strong / good / nice-to-know) so you prioritize at a glance.

Two things. First, it converts your buyer conversation into a structured Want-Listing - you can edit anything it gets wrong. Second, it reads listing photos and descriptions for subjective preferences ("open floor plan", "modern kitchen", "private backyard") so matches surface even when the listing's structured fields don't exactly line up with your buyer's must-haves.

Three things, in order. First, BLS scores it against every active and coming-soon BLC listing immediately and shows you the matches. Second, when new listings hit the BLC, you get notified if they match. Third, other BLC subscribers with a fitting seller can send you a cooperative introduction through the BLC.

No. BLS and its Want-Listings are private to authorized BLC subscribers. Only Want-Listings explicitly syndicated to Gitcha are public. Public syndication is optional and separate from BLC access.

No - the opposite. Pocket listing networks live outside the MLS and run counter to NAR's Clear Cooperation Policy. The BLC offers BLS to its authorized subscribers in a private network: every Want-Listing flows through the BLC, every introduction is cooperative, every interaction is logged. It's not a workaround. It's a missing piece.

Yes. BLS is designed around Clear Cooperation Policy and adds Fair Housing protections by default. The structured Want-Listing format prevents many of the protected-class issues that show up in free-text demand posts in Facebook groups, email threads, and brokerage backchannels.

Only the structured fields you publish - their needs, not their identity. Buyer name, contact information, and personal details stay in your private workspace. When a mutual match surfaces, you control whether to send or accept an introduction.

BLS is free for every BLC subscriber - included with your BLC subscription, no separate fee. There are two optional add-ons: you can syndicate your Want-Listings to Gitcha (our public-facing consumer platform) for exposure beyond the BLC, and you can upgrade on Gitcha for additional marketing features. Both are entirely optional; the core BLS experience inside the BLC stays free for subscribers.

No. BLS sits alongside the BLC. You keep doing what you do today, and BLS adds buy-side visibility you do not have access to right now. Access is through your BLC sign-in. There is no migration or required adoption of another tool. Use it as much or as little as fits your business.

Yes. BLC subscribers can use the in-app guides covering the parts of the job BLS plugs into - listing appointments, buyer client work, cooperative introductions, and real-time alerts. Plus live training sessions hosted by the BLC.

BLS is available to authorized BLC subscribers. Sign in through the BLC to use the private network. Public Gitcha access is separate and includes only explicitly syndicated Want-Listings.